Aiming for the best: Composable Commerce 

by Inveon in

Why should you care about composable commerce? Because it allows your company to build digital customer experiences that are more engaging and responsive than ever before. 

Composable commerce is an integration methodology for enabling data access and sharing between applications. It's a type of e-commerce that allows back-end applications to communicate with each other and create single customer experiences. Composable commerce allows you to build reusable components, so you can easily change your business processes or add new ones without having to start from scratch every time.

Customer-first approach

Composability requires companies to think more like their customers, who have very different needs from one another and often need customized solutions for their unique situations - not just a one-size-fits-all approach that works for everyone equally well. It also means building products that are easy to modify based on each customer's preferences or needs, not just making products as quickly as possible in order to meet demand at any cost.

For retailers looking to deliver personalized experiences across channels, composable commerce is the best solution and it is a key component of digital transformation. It allows retailers to personalize the customer experience in real-time, on any channel and any device. This approach also supports microservices architecture with its decoupled services that can be updated independently of each other.

How does composable commerce work?

Composable commerce is a methodology that encourages the development and deployment of individual, reusable components with a standardized interface that allows back-end applications to communicate with each other and create single customer experiences. Composable commerce is not just about creating a consolidated experience for customers it also helps companies manage their data more efficiently. 

As an e-commerce strategy, composable commerce includes stacking many microservices to get more flexibility. Additionally known as packaged business components, these microservices (PBCs). Each PBC has its own data and business logic, as opposed to monolithic apps sharing a single codebase.

Elastic Path's State of Composable Commerce research indicates that 95% of e-commerce professionals questioned think that composable commerce is the best strategy for organizations to adopt.

A unique perspective

As the name suggests, it's based on the concept of composing smaller components into larger ones, which can be assembled and reassembled in different ways to create unique experiences for different customers. Since composable commerce solutions are open source and highly customizable, they're easily integrated into any existing system or platform including those used by third-party service providers like logistics companies and payment providers who might not have been considered before but can now participate in delivering better customer experiences within their own ecosystems.

The future of online shopping may lie in composable commerce. It's a new way of thinking about e-commerce, building and deploying it. And it's an incredibly powerful model that helps you better understand how your customers are buying, so you can provide them with what they really want in the most efficient way possible

You can enjoy all the benefits of composable commerce with a highly capable digital commerce platform that can help you deliver the best possible customer experience. With support for all channels and devices, as well as flexible and automated workflows, you'll be able to create the personalized experiences your customers expect from their favorite brands.

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