The next step of your company’s growth: Market Expansion 

The next step of your company’s growth: Market Expansion 

Your web page is getting traffic from different countries, your social media account gets more and more international followers or there is no interest yet but your business has the power to create that interest. So, what will be the next move then? For a company, the market expansion is …

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Market expansion does not happen in one night: Market Entry Strategy 

Market Entry Strategy 

You’ve evaluated the market expansion readiness and decided it is time. You have carried out detailed market assessments to determine suitable market options and examined the case of industry-market fit , segment-market fit , and the state of competition . Congrats, you’ve answered these 3 main questions of the market …

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Inveon Receives New Reviews on Clutch 

Inveon Receives New Reviews on Clutch 

The Inveon team is here as a digital commerce partner to help companies to have a scalable digital commerce presence combined with sustainable growth. We are working with various international enterprise companies mainly from retail and consumer goods industries and know what it takes to be on the top. So …

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Scarier Than a Ghost: Shopping Cart Abandoners 

Scarier Than a Ghost: Shopping Cart Abandoners 

Imagine a scenario; your e-commerce website gets high traffic, your customers love your products and browse your site. But, what is that? This is not reflected in your sales. If you are familiar with the world of e-commerce, you know that one of the most important problems is high cart …

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An advanced omnichannel wholesale grocery structure: Bizim Toptan 

An advanced omnichannel wholesale grocery structure: Bizim Toptan 

Bizim Toptan, which started its activities in 2001 with 14 stores, today has become the largest cash & carry player in Turkey with its 174 stores and operations both in B2B and B2C markets. Through a wide range of customer types, both corporate and individual , such as grocery stores, …

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Keeping up with the food and beverage industry 

Keeping up with the food and beverage industry 

The food and beverage sector is experiencing exciting changes. Your grocery shopping is generally a part of the routine that you complete on the way back home from the office or with the weekly visits to your favorite supermarket. Is it still though? Online shopping is at the center of …

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The unstoppable rise of luxury products in e-commerce 

The unstoppable rise of luxury products in e-commerce 

Luxury goods manufacturers may be the most conservative group in terms of adopting the idea of ​​digital transformation and using online sales channels. E-commerce penetration in the luxury goods industry is far behind many industries such as retail or consumer goods. Their adoption of online shopping channels was a little …

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The brand new face of TEMA is live with Inveon! 

The brand new face of TEMA is live with Inveon! 

The Turkish Foundation for Combating Soil Erosion, for Reforestation and the Protection of Natural Habitats commonly known as TEMA, was founded in 1992. Since then, the Foundation has been working to create public awareness on environmental problems specifically soil erosion, deforestation, desertification, climate change, and biodiversity loss. TEMA has more …

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Discover Your Customers: Behavior-based Segmentation 

Discover Your Customers: Behavior-based Segmentation 

Taking advantage of the power of targeting in order to take the right marketing actions is a method implemented by many brands. Strong targeting is one of the most important components for strengthening customer loyalty and increasing sales . To target more accurately, behavior-based customer segmentation is one of the …

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Are you sure there is no potential revenue that you’re missing out on? 

Are you sure there is no potential revenue that you’re missing out on? 

E-commerce channels are no longer just a component of the ecosystem but are at the center of operations. This volume and improved customer demand create a need for more complicated e-commerce technologies. Handling multiple channels efficiently and managing successful omnichannel operations is a strategic and challenging issue to tackle. While …

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