Christmas Season 2022: Guide for Online Retailers  

by Inveon in December 1st, 2022

The holiday season is well known for being a time of year when people like to spend money. It's no secret that the 2022 Christmas season will be significant for e-commerce. In fact, according to a recent survey from Deloitte, with a 63% market share, online shopping is still a staple during the Christmas season. Furthermore, from 52% in 2019 to 56% in 2022, smartphone usage for online holiday shopping is expected to increase substantially. So what does this mean? The benefits of online shopping are becoming more and more apparent to consumers. This is expected to continue at a steady pace in the coming years and in 2022, B2B e-commerce turnover will be an estimated $1 trillion (up from $800 billion today) based on a Forrester study.

Becoming more and more apparent to consumers

The Christmas season is one of the most important periods of the year for retailers. It is the time when you can make your dreams come true, increase your profits and have a successful business. You will get an opportunity to make a lot of sales and boost your brand awareness, which means that you’ll be able to reach out to millions of people around the world. If you manage to reach a good position on Google’s search results pages, it will give you an opportunity to get more visibility among potential buyers who are looking for products similar to yours. This will help increase conversions and improve customer loyalty by providing them with high-quality service or products that meet their needs exactly!

  >> Make sure you have a mobile and desktop-friendly website.

  >> Optimize your website for search engines and social media.

  >> Spread the word about your products with email marketing and other marketing channels.

  >> Ensure you have a great customer service team ready to answer questions and help resolve issues.

The most popular holiday season consumer behaviors are:

The pre-holiday shopping period: The pre-holiday shopping period is a time when consumers start visiting online stores and browsing through their products. This is a great opportunity to showcase your product with special offers and discounts.

The holiday rush period (the last two weeks before Christmas): During this time, consumers are busy preparing for Christmas and buying gifts for family members and friends. They will be looking for specific items that they need in order to make the holiday season more enjoyable for them and those around them. You can use this opportunity to increase sales by offering products at discounted rates, or even free of charge, during these final two weeks before Christmas.

Post-Christmas sale period (after New Year's Day): After spending all their money on gifts during the holiday rush period, many people become broke after New Year's Day--this makes it an ideal time to offer new customers special offers on leftover inventory from other holidays such as Black Friday sales.

Gearing up for the battle!

During the busiest shopping days like Christmas, the holiday season brings more customers to your online site. A website outage at one of these critical moments is the worst possible scenario for your online store so make sure you are using a strong platform that can handle high traffic. In order to make sure that the current website infrastructure is adequate to function under heavy user traffic, we can test your website's functionality using a load test.

Check your website's responsiveness before it’s too late and see if everything functions seamlessly on different devices. Make sure your website loads quickly. Due to the restricted bandwidth and processing power of mobile devices, customers will quit their shopping carts in favor of alternative stores that simplify the purchasing experience. 

During the Christmas shopping season, many consumers prefer to concentrate primarily on advertisements. However, increasing your content marketing activities and generating social media campaigns might provide you with a significant competitive edge.

Making last-minute add-ons to your website will be both challenging and unprofessional. It can also negatively impact sales by creating a confusing experience for users. For this reason, it is useful to test your third-party integrations to make sure they are working correctly.

SEO is crucial for all websites, but it is extremely significant for e-commerce companies. In a nutshell, SEO analyzes people's online movements and the searches they conduct to get there. When you correctly optimize your website for SEO, you may boost the exposure of your company on the web, assist targeted prospects in finding your products and services, and earn a greater return on investment (ROI).

Happy Holidays

Christmas is a magical time of year, and it's no surprise that many businesses decide to take advantage of this by boosting their sales. Online commerce has grown in popularity over the years, from only being used by computer-savvy individuals to now being the preferred method for shopping. With the help of an agile e-commerce platform and an excellent SEO strategy, you'll win customers who want to avoid crowded stores.  

If you want to sell online during Christmas then make sure that your website is easy on the eyes but also functional and quick loading so customers don't have any problems during the checkout process which could be a frustrating experience for them or even drive them away from shopping with your company again!

You must be able to provide your consumers with the speed and functionality they require during this hectic shopping season for your holiday season marketing to be successful. Make sure the infrastructure provider you choose enables you to make the necessary rapid modifications and allows you to observe customer behavior in your online store with the support of professional specialists that monitor and provide you with all the information you need.

Get in touch with us right away to close the 2022 holiday season with the most profitable sales.

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