Inveon Insights

Why should e-commerce start to consider sustainability more? 

Why should e-commerce start to consider sustainability more? 

With the rapid pace of digitization in recent years, the usage patterns in our everyday lives are likewise diversifying regularly. This sudden transformation brought many opportunities and also revealed some concerns for the world. According to a study by MasterCard in 2021, now 58% of consumers are more conscious of …

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E-commerce in Beauty and Cosmetics Industry 

E-commerce in Beauty and Cosmetics Industry 

Beauty and cosmetics products have always been one of the most popular e-commerce niches. It has been around for many decades, and throughout the years it has seen tremendous growth in terms of innovations, technologies, and products. As the rest of the world continues to move towards online shopping, the …

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E-commerce in B2B Industry 

E-commerce in B2B Industry 

The B2B e-commerce market is one of the fastest-growing industries in the world. Business to business (B2B) in e-commerce is a growing market with a global value of 8,523 billion in 2021 and is projected to reach approximately $18,771 billion by 2027, with a CAGR of 14.1%. According to Gartner, …

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Getting Ready for Ramadan Campaign Period 2022

Getting Ready for Ramadan Campaign Period 2022

Last year, Ramadan passed with limited activities within the scope of global pandemic measures. The tables set up to come together with family and loved ones were quieter than in previous years, but this year, with the ease of the pandemic measures, it seems more possible to gather the crowds …

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E-commerce Replatforming Essentials

E-commerce Replatforming Essentials  

Online retail is evolving. The latest technologies are being incorporated into e-commerce websites, and decision-makers are looking for cost-effective ways to improve the platform and functionality of their existing systems. Changing an e-commerce platform can be an effective way to achieve this while allowing you to get a headstart towards …

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Direct-to-Consumer (D2C) E-Commerce Transition 

Direct-to-Consumer (D2C) E-Commerce Transition 

With the drastically changing dynamics of e-commerce, it's becoming necessary to consider new models besides the traditional storefronts. Therefore businesses are utilizing a new business model -not that new but definitely catching on lately- called: Direct-to-Consumer (D2C). D2C model is quickly becoming a convenient way for brands -especially the players …

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Visual Commerce

Visual Commerce

When it comes to marketing and selling online, consumers are quickly recognizing the value of compelling visual content. Today, we’re facing a visual information revolution. People are now consuming content in three-second bursts. Smart brands are realizing the opportunity to leverage visual content and the powerful tools and platforms to …

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