Empowering Pizza Hut's E-commerce Rise: SEO Strategies with Inveon GrowthLab

by Inveon in

Pizza Hut is a multinational pizza restaurant chain and international franchise which has grown to become the largest pizza company in the world with more than 19,000 restaurants in over 100 countries. 

Step into the world of a well-established and beloved brand where every slice is more than just a meal—it's a promise of reliability and trust.

Explore how Pizza Hut has seamlessly woven a narrative of quality, creating a lasting connection that goes beyond food, shaping an experience anyone can depend on.

Its establishment, rooted in tradition, seamlessly integrates technology to enhance customer experience, forging an unbreakable link between its time-honored reliability and the quality customers can savor in every bite:

“We’re in the process of building and scaling out some pretty robust solutions. It’s a very, very data-centric and very customer-centric approach. So we’re very much trying to improve our daily decision-making, and conversion rate optimization (CRO) is a huge part of that. We’re probably in the early to mid-stages of a new CRO-led approach to designing our digital experiences,” said Tristan Burns, Pizza Hut’s global head of analytics, in 2021.

As a true innovator in the pizza category, Pizza Hut is partnering with Inveon to make sure we have a world-class digital user experience and embrace the future, combining the familiarity of a beloved brand with the seamless convenience of a digital age.

What We Have Done So Far

Pizza Hut isn't just slinging slices, they're serving up a serious digital strategy. 

In a strategic move towards digital excellence, by partnering with Inveon GrowthLab, they're tapping into expert-level guidance to seamlessly integrate cutting-edge technology, elevate their digital presence and reach new heights. 

The strategic SEO plan, crafted in collaboration with Inveon Growthlab, proved to be a recipe for online success. The partnership focuses on amplifying searchability and visibility, resulting in heightened organic traffic and elevated rankings on search engines.

Forget just selling tools. Inveon empowers Pizza Hut to sell success. We're not just a digital commerce partner – we're a transformation catalyst. Our technology goes beyond the surface, driving true conversions and measurable growth that propel our customers to the top of the e-commerce game.

Overall Results

Within a period of 20 days, organic traffic witnessed a meteoric rise of 63%, while search engine rankings soared from 15.95 to an impressive 5.2, a remarkable SEO triumph solidifying the brand's digital dominance.

By diligently optimizing our online presence, refining content, and implementing cutting-edge techniques, we've secured a prominent position in search rankings. This not only enhances Pizza Hut’s visibility but also firmly establishes its undeniable digital supremacy.

Therefore, our journey in SEO has not only driven organic traffic but has also elevated the brand's digital footprint, marking a clear testament to the effectiveness of our SEO endeavors.

Increasing Non-Branded Traffic 

Non-branded keywords that don’t directly mention your brand, play a crucial role in expanding your reach.

While branded keywords are like loyal customers returning for Pizza Hut’s signature dish, non-branded keywords are the untapped potential waiting to be discovered. 

Imagine someone in the mood for mouth-watering pizza, yet they haven't specified “Pizza Hut”. These potential customers might explore terms like “delicious pizza near me” or “best pizza in town”. Although not mentioning Pizza Hut directly, these non-branded keywords are gold mines for attracting potential customers to the site.

Therefore, by mastering these search queries, Pizza Hut unlocks a treasure trove of benefits that elevate the brand to new heights:

  • Awareness Amplification: Non-branded keywords attract new audiences searching for specific solutions, placing Pizza Hut right in their path. It's like having a neon sign saying "Pizza perfection awaits!" to every pizza enthusiast online.
  • Visibility Explosion: Imagine your website hidden in a maze, only accessible to those already knowing the way. Non-branded keywords act like breadcrumbs, guiding potential customers directly to your virtual doorstep. Suddenly, your brand becomes effortlessly discoverable, expanding your reach far beyond loyal patrons.
  • Lead Generation Feast: New eyes on your website translate to fresh opportunities. By addressing broader search queries, you attract diverse leads who may not have known your brand existed. It's like casting a wider net, reeling in customers with different preferences and needs, all hungry for the unique value you offer.
  • Brand Authority Boost: Ranking high for relevant non-branded keywords establishes Pizza Hut as a thought leader in the industry. Potential customers see the brand as a trusted source of information, boosting brand credibility and making them more likely to choose Pizza Hut over competitors.
  • Future-Proofing Growth: Brand loyalty is crucial, but relying solely on existing customers limits the potential. Non-branded keywords open doors to untapped markets and future trends, ensuring Pizza Hut stays relevant and adaptable in the ever-evolving digital landscape.

To illustrate, within 20 days, non-branded keywords ranking skyrocketed by 78%, soaring from 19.8 to 4.32, demonstrating the true impact of expert SEO optimization.

In essence, by optimizing for these generic yet pivotal terms, GrowthLab ensures that Pizza Hut shines bright in every potential customers’ search results, unlocking brand awareness, website visibility, lead generation, and ultimately, sustainable growth.

Triumphing Over Competitive Keywords

Ranking for competitive, high-volume keywords is the holy grail of SEO.

They are the secret sauce of conversion-driven website content, and act as a roadmap to achieving top SERP positions.

Our keyword ranking for "pizza", a hypercompetitive keyword, experienced a significant improvement, jumping from 12.1 to 5.6 within a span of 20 days.

Outstanding Results

We don’t just offer products, we offer partnerships forged in ambition. We share our customers’ vision of becoming the #1, and that's why we go beyond technology.

We focus on conversion – the lifeblood of e-commerce. With our expertise, we'll turn clicks into customers, transforming an e-commerce business into a thriving online powerhouse.

Thanks to GrowthLab solutions from Inveon, Pizza Hut is strategically positioned for future growth. Empowered by Inveon's innovative tools, it unleashes the full potential of its digital commerce platform.

Insights from Google Search Console and Wope reveal that, in a mere 20 days, Pizza Hut experienced significant growth by harnessing Inveon's SEO-friendly tools and services:

  • Organic traffic surged by 63%.
  • Non-branded keywords ranking has risen by 78%.
  • Last but not least, we have achieved first-page rankings on Google for high-intent keywords like "Pizza".

In the ever-evolving landscape of e-commerce, achieving sustained growth requires more than just a robust platform. Brands need a synergistic partner who understands the intricate interplay between technology, data, and strategic guidance. This is where Inveon steps in, offering a unique value proposition that propels brands towards their full e-commerce potential.

This synergistic approach unlocks several strategic advantages for brands:

  • Reduced Time to Market: The agile platform enables rapid implementation and experimentation, allowing brands to quickly test and refine their online strategies.
  • Data-Driven Decision Making: Expert insights based on real-time data empower brands to make informed decisions and optimize performance across all digital touchpoints.
  • Enhanced Customer Experience: The platform's user-friendliness and customization capabilities translate into a seamless and engaging experience for customers, fostering loyalty and repeat business.
  • Scalability and Future-Proofing: The platform's inherent flexibility ensures it can grow alongside the brand's evolving needs, preparing them for future market shifts.

By combining technology with human expertise, Inveon fosters a holistic and results-oriented approach to e-commerce success. This unique value proposition has helped numerous brands surpass their digital goals.

To combine an agile yet robust e-commerce platform with expert solutions for digital growth management and elevate your brand to its fullest e-commerce potential with our innovative approach and unparalleled expertise, contact our experts now.

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