Inveon Insights

Metrics to follow to ensure e-commerce success  

Metrics to follow to ensure e-commerce success  

Whether you're a retailer or an online service provider, it's essential to measure how well your business is doing. By determining the essential metrics and how to utilize them, you can increase your chances of success. You can only make smart business decisions if you have the right metrics; otherwise, …

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E-commerce in the sporting goods industry

E-commerce in the sporting goods industry

Consumers are more health-conscious than ever. Sports and general fitness trends continue to influence the sporting-goods market, as companies offer new digital forms of exercise to match evolving consumer needs. At the same time, a growing focus on sustainability has had a major impact on companies' capacity for innovation as …

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How will the metaverse change the e-commerce landscape? 

How will the metaverse change the e-commerce landscape? 

The term metaverse, which gained popularity recently, is starting to appear across a number of fields. You've probably already heard the term tossed around in various areas. Metaverse refers to a type of shared, virtual space supported by a number of users simultaneously. It is an immersive 3D space that …

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How your e-commerce business can benefit from social commerce 

How your e-commerce business can benefit from social commerce 

Nobody can deny that social commerce is a concept that we are all becoming more familiar with lately. We can define the concept as selling and purchasing products and services through social media platforms without diverting the sales process to another channel. It’s important to note that this can be …

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Shopping Campaign Periods to Keep on your Radar

Shopping Campaign Periods to Keep on your Radar  

Statistics show that consumers change their behavior during holidays and special seasons. With the many advantages of e-commerce, brands are reaching more customers through online retail, which fuels competition. Knowing what your customers are looking for and following seasonal trends with an e-commerce campaign calendar is an important part of …

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The Importance of E-commerce in Consumer Electronics 

The Importance of E-commerce in Consumer Electronics 

It is hardly possible to imagine an individual or a home without electronic devices. The computer, mobile phones, and internet are essential as well as the household appliances, such as TV sets, video cameras, and voice assistants. And this is just a part of the numerous electronics that are present …

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E-commerce in Fashion Industry: Benefits, Challenges & Solutions  

E-commerce in Fashion Industry: Benefits, Challenges & Solutions  

The increasing graph of online sales over the years has affected and changed many businesses, but there is no doubt that the e-commerce fashion industry has been one of the most affected. According to Statista data, the fashion industry has a global market value of $759.5 billion in 2021, and …

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