Inveon Insights

Featured E-commerce Trends to Follow in 2022 

Featured E-commerce Trends to Follow in 2022 

E-commerce trends change at a dizzying pace. While this is the case, following each trend as it develops can become a tricky business. The cycle is also getting faster. Just a few years ago every new e-commerce trend needed at least a year or two to come into play. Today, …

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6 FAQs About Headless Commerce

6 FAQs About Headless Commerce

Headless commerce is a relatively new concept in e-commerce. Even if some best practices are here with us for a while now, most e-commerce professionals still don’t know very much about the details of the concept. When it comes to such a new subject that changes industry dynamics; being confused, …

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Data-Driven Marketing and Management for E-commerce Platforms 

Data-Driven Marketing and Management for E-commerce Platforms 

All successful enterprises and organizations, regardless of their scale and/or scope, rely heavily on data and analysis as the underpinning strategy for decision-making. That’s because - no matter how creative the concept behind your business idea, how innovative your product might be, or even how colossal your volume of sales …

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What is E-commerce Personalization?

What is E-commerce Personalization?

E-commerce personalization is a technique for allowing brands to provide specialized marketing messaging and shopping experiences to customers, based on how they interact with the brand. Every online store needs a specific e-commerce personalization strategy to convert prospects into paying customers. Personalized e-commerce experiences could be as simple as greeting …

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What Are Product Recommendations and Benefits? 

What Are Product Recommendations and Benefits? 

Whether you are running an e-commerce website, selling products through your app, or both, you want to make sales. So how can you improve conversion rates and increase the ratio of repeated customers while driving more product sales? One of many ways to do this is through product recommendations. E-commerce …

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15 Tips to Be Ready for Black Friday & Cyber Monday 2021 

15 Tips to Be Ready for Black Friday and Cyber Monday 2021 

What to expect for Black Friday & Cyber Monday 2021? It is not too off to say that the latest shopping festivals are quite particular. When the Covid-19 outbreak altered customer behavior, increased online shopping habits and changed the e-commerce industry to the core; the 2020 holiday shopping season has …

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E-commerce in Home Textile Industry 

E-commerce in Home Textile Industry 

Carpets, towels, curtains, bedsheets… The global home textile market, which includes countless different product groups, is growing rapidly. This growth is prompted by the increasing individualistic lifestyles, increasing consumer spending, rising interest in aesthetic household furnishing, a growing sensitivity toward fashion, development of modern lifestyle, urbanization, growing real estate market, …

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