Gülaylar – Diamond Line accelerated performance with GrowthLab!

Gülaylar – Diamond Line, as Gülaylar Group’s pacesetter jewelry branch, has an outstanding experience of about 100 years. The company operates a wide range of activities from design to production, wholesale to retail with a highly integrated structure. Gülaylar – Diamond Line Jewelry, with its distinguished and quality product collections, exports to more than 55 countries worldwide like the USA, Germany, UK, Japan, or the UAE.

Gülaylar – Diamond Line offers insured products without an extra fee, a secure shopping experience, and lifetime maintenance for its products in their online store www.gulaylar.com & www.diamondline.com.tr. To strengthen the brand performance in the e-commerce world, this experienced brand and our growth management solution team GrowthLab united their forces.

When we met them, our team has rolled up their sleeves and got to work immediately. The first mission was critical; a Mother’s Day campaign was needed and there were only a couple of days for the preparation. Naturally, our team nailed it! Since that day, the GrowthLab team is working on taking the brand’s performance to one step further. We aimed to create successful campaign structures and trigger behavior that would turn into sales. Ads usage through effective, target-oriented campaigns and the dedicated work of GrowthLab’s team resulted in an exceptional increase in the transaction, conversion rate, and revenue.

According to the analysis of Deloitte, the jewelry market in Turkey suffered a fallen consumer interaction during the early stages of the Covid-19 outbreak. Not a surprise, right? Plus, the recovery process of the market was quite slow. On top of that, as you know, the price of gold was beating its own highest record almost every day. Even in this atmosphere, the joint work of Gülaylar – Diamond Line and GrowthLab accomplished satisfying results.

Dedicated efforts, spectacular results!

Between May 1 and September 14, the results were as follows:

Compared with the previous period:

  • Revenue: +164%
  • Transaction: +104%
  • Conversion Rate: +64%

Compared with the previous year:

  • Revenue: +257% 
  • Transaction: +139%
  • Conversion Rate: +55%

Campaign specific performances:

Gulaylar Uplift

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