Data-Driven Marketing and Management for E-commerce Platforms 

Data-Driven Marketing and Management for E-commerce Platforms 

All successful enterprises and organizations, regardless of their scale and/or scope, rely heavily on data and analysis as the underpinning strategy for decision-making. That’s because - no matter how creative the concept behind your business idea, how innovative your product might be, or even how colossal your volume of sales …

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What is E-commerce Personalization?

What is E-commerce Personalization?

E-commerce personalization is a technique for allowing brands to provide specialized marketing messaging and shopping experiences to customers, based on how they interact with the brand. Every online store needs a specific e-commerce personalization strategy to convert prospects into paying customers. Personalized e-commerce experiences could be as simple as greeting …

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What Are Product Recommendations and Benefits? 

What Are Product Recommendations and Benefits? 

Whether you are running an e-commerce website, selling products through your app, or both, you want to make sales. So how can you improve conversion rates and increase the ratio of repeated customers while driving more product sales? One of many ways to do this is through product recommendations. E-commerce …

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15 Tips to Be Ready for Black Friday & Cyber Monday 2021 

15 Tips to Be Ready for Black Friday and Cyber Monday 2021 

What to expect for Black Friday & Cyber Monday 2021? It is not too off to say that the latest shopping festivals are quite particular. When the Covid-19 outbreak altered customer behavior, increased online shopping habits and changed the e-commerce industry to the core; the 2020 holiday shopping season has …

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E-commerce in Home Textile Industry 

E-commerce in Home Textile Industry 

Carpets, towels, curtains, bedsheets… The global home textile market, which includes countless different product groups, is growing rapidly. This growth is prompted by the increasing individualistic lifestyles, increasing consumer spending, rising interest in aesthetic household furnishing, a growing sensitivity toward fashion, development of modern lifestyle, urbanization, growing real estate market, …

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The Ultimate Guide and Principles to E-Commerce Website Design

The Ultimate Guide and Principles to E-Commerce Website Design

Have you ever wondered as a customer what affects your purchasing decision in online channels? Of course, the first one that comes to mind is price and product but we all know that there is another factor that almost has a similar weight in the decision process of the customer, …

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Don't Let the Name Scare You: Headless Commerce 

Don't Let the Name Scare You: Headless Commerce 

What sounds good for your online store? If you answered a robust, scalable, fully integrated e-commerce platform that requires no headaches when it comes to set up and use, you’re in luck. A headless commerce platform is bringing new functionalities to the e-commerce market that modern developers have been requesting …

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Power your E-commerce Store: Microservices Architecture 

Power your E-commerce Store: Microservices Architecture 

For a long time, monolithic structures were the only option for building a comprehensive e-commerce presence. However, like every innovation that comes to life, growing and renewed needs also reveal new solutions. The need for creating a seamless customer journey gave rise to an alternative to the monolithic structure, and …

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The Cool Kids of the Party: Gen Z 

The Cool Kids of the Party: Generation Z 

“Generation Z” is a popular term that refers to the generation of people born in the mid-‘90s and early 2000s. Also known as the iGeneration, this group of young adults was born during a time of rapidly changing technology and are now taking over everything. In recent years, more Generation …

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Market expansion does not happen in one night: Market Entry Strategy 

Market Entry Strategy 

You’ve evaluated the market expansion readiness and decided it is time. You have carried out detailed market assessments to determine suitable market options and examined the case of industry-market fit , segment-market fit , and the state of competition . Congrats, you’ve answered these 3 main questions of the market …

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